IF YOU'RE CRACKED YOU'RE HAPPY! A HISTORY OF THE WORLD'S 2ND GREATEST HUMOR MAZAGINE VOL 2 THE FINAL YEARS edition by Mark Arnold Arts Photography eBooks
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For over 40 years CRACKED was the best-selling humor magazine in the world... if you don't count MAD! A remarkable and amusing retrospective by author MARK ARNOLD, recounting the secret origins of the magazine, covering its history with former and future MAD and MARVEL Comics contributors JOHN SEVERIN, JACK DAVIS, DON MARTIN, BILL ELDER, JACK KIRBY, STEVE DITKO and AL JAFFEE, along with CRACKED veterans BILL WARD, DON OREHEK, GEORGE GLADIR, as well its responsibility for launching the careers of award-winning alternative cartoonists including DAN CLOWES, PETER BAGGE and BOB FINGERMAN. Crammed with creator interviews, rare photos and art and a complete checklist of every issue! A must for comics fans and purveyors of popular media!
Volume 2 covers the 1980s to the present, with Foreword by heavy-duty Cracked fan Philip Frey.
IF YOU'RE CRACKED YOU'RE HAPPY! A HISTORY OF THE WORLD'S 2ND GREATEST HUMOR MAZAGINE VOL 2 THE FINAL YEARS edition by Mark Arnold Arts Photography eBooks
Nice overview of a classic humor magazine that ended too soon.Product details
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IF YOU'RE CRACKED YOU'RE HAPPY! A HISTORY OF THE WORLD'S 2ND GREATEST HUMOR MAZAGINE VOL 2 THE FINAL YEARS edition by Mark Arnold Arts Photography eBooks Reviews
As this work comes in two parts, so too does this review. Most of my broad comments remain the same as for the first volume (see review for `Book Won' under the same title on the UK ) the `Comics Journal' approach; the text-heaviness, with the history crammed into the first 150 pages or so; the space-taking page-by-page index; and the lack of editing and proofing.
The title again claims that CRACKED is `the world's second-greatest humor magazine' (implying MAD is the first) although PUNCH and others may have something to say about the placings; as might Britain's PRIVATE EYE, still running with quality after 50 years.
Reliance on contributors' emails remains, with the same repetition, backtracking and typographical inconsistencies (while one contributor complains about oversights in CRACKED magazine itself - similar omissions exist in this book).
The structure of the emails also hints strongly that these are based on a set of questions from the author - no problem in itself, but two sets of these answers (to `How Did You Get Started in Comics?' and `What are you doing now?') are bundled together at the end of the history, so that this fails to conclude neatly. This is one instance where alphabetical order does not necessarily work well, as one-off contributors appear alongside higher-profile "lifers" and the contributions are of different lengths, depending on the verbosity of the sender.
Those may sound all harsh, so I'll add that the plus-points are also maintained. Both books have alerted me to the work of a fair number of artists and writers I hadn't focused on before - and to the facts that Davis was "the first millionaire cartoonist"; MAD's Drucker had needed a quadruple bypass operation; two or three cartoonists have been registered "legally blind" including Don Martin; and that the considerable archive of CRACKED back-material was ruined by an anthrax attack - none of which I knew.
It also hazards an explanation about the Voodoo Doll given away in one MAD annual in the late 1960s, the relevance of which item I had never really understood. MAD (read "Gaines" or, to a lesser extent editors Meglin and Ficarra) comes out of both books as the eternal bad-guy, but it's noteworthy that these comments are made generally by those who had left MAD, and that many creators who could not get their work published in MAD remain complimentary to MAD's standard.
The book talks of creators who worked for both MAD and Cracked, but omits a few including Theakston, Snee, Dean Norman, Snider, Kadau, May Sakami and particularly Rickard.
One big omission for me is the lack of real detail on Jerry DeFuccio; inclusion of such content will have been made harder by the fact that this editor is sadly no longer with us. The CRACKED viewpoint is that Silverstone, Martin et al jumped ship voluntary from MAD, but this may not be strictly true for DeFuccio, if the `management line' from MAD at the time is to be believed. I'll say no more, as I liked Jerry at MAD and still have my one and only rejection slip from CRACKED, signed by DeFuccio (for so-so material which - as per the trend - had already been turned down by MAD!)
The book also points proudly to the fact that Frank Kelly Freas did his last front cover for CRACKED - again ironic, as Freas's given reason for leaving MAD in the 1960s was that it was "making him stale". Regrettably, the FKF CRACKED cover - like the Neuman-related one he painted for Comics Journal - falls far short of his exemplary work for MAD.
I don't really agree with the book's suggestion that MAD purloined it's "hand of cards" cover idea from CRACKED, as they're separate jokes. On CRACKED, Smythe's joker is spoiling a hand of four aces (and also getting a thumb in the eye?) whereas Freas's much-better MAD effort shows king and queen cards recoiling as joker Alfred aims a squirting flower at the reader (with a beautifully painted water droplet).
Why, then, a score of 5 for the CRACKED book after all this perceived negativity? I reiterate that I found this work valuable, and that I enjoyed the read; and I'll leave the final word to CRACKED contributor Brian Buniak `I'm glad you're [writing this book] because, if you didn't, it probably wouldn't be done'.
Well, I have to confess I picked up this volume by mistake, and not part one, which covered the early seventies and the Archie Bunker parody I was researching.
Still, I found Mr. Arnold's text to be invaluable, and there should be a similar type of reference for Mad Magazine.The bibliography and indexing are highly commendable, and should be helpful for Cracked fans in tracking down articles that they read years ago.
Incredible amount of research. Hopefully, I can pick up volume one in the future.
Jthree
Williston ND
carolyn3@midco.net
Cracked was my favorite humor magazine as a child this second book chronicles the end, and the sad way the anthrax attacks right after 9/11 brought a halt to the magazine's comeback. A great and thorough book. Buy it and to quote the insane competition "What me worry?"
Great book!
Great cool book. Love it
Nice overview of a classic humor magazine that ended too soon.
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